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The Only C.'s avatar

Very good read. Finally, I can see someone who agrees with me that TA is not always the “End User”

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Kalu Arunsi's avatar

Haha very true. They have points where they meet but more often than not, they have their nuances.

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Favour Yusuf's avatar

Really interesting, I hadn't thought about it that way, but this is something interesting to think about.

Would you say then, that the job of marketing is to focus on that target audience, while the job of sales and design is to focus on the end user?

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Kalu Arunsi's avatar

Hmm. Yes and no. Yes, because most of the time marketing is selling an experience. No, because marketing also designs the experience and incorporates quite an amount of sales that it has direct contact with the end user.

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