4 Comments
Oct 4, 2021Liked by Kalu Arunsi

Very good read. Finally, I can see someone who agrees with me that TA is not always the “End User”

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Really interesting, I hadn't thought about it that way, but this is something interesting to think about.

Would you say then, that the job of marketing is to focus on that target audience, while the job of sales and design is to focus on the end user?

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